Praia de Vilamoura is set between the Marina to the west and Quarteira harbour to the east. It is relatively developed although not quite to the scale of Quarteira next door. Praia de Vilamoura offers soft golden sands, clean sea waters and excellent facilities for tourists. As the beach is the closest to the many of hotel complexes it can get very busy in the summer season.

There are all sorts of water sports available from Praia de Vilamoura and the end nearest the marina is now part of Purobeach Vilamoura. Purobeach offers VIP beach time, with exotic decoration, 'hangover beds' and decadent ‘nomad beds’, plus Tai Chi classes and massage area.